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"Multi-period marketing-mix optimization with response spike forecasting."

Rikiya Takahashi et al. (2014)

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DOI: 10.1147/JRD.2014.2337131

access: closed

type: Journal Article

metadata version: 2020-03-13

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  - journals/ibmrd/TakahashiYMAKJS14
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  - https://dblp.org/rec/journals/ibmrd/TakahashiYMAKJS14
Rikiya Takahashi, T. Yoshizumi, Hideyuki Mizuta, Naoki Abe, Ruby L. Kennedy, Vincent J. Jeffs, Ravi Shah, Robert H. Crites:
Multi-period marketing-mix optimization with response spike forecasting. IBM J. Res. Dev. 58(5/6) (2014)

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