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"Privacy calculus and its utility for personalization services in ..."

Hui Zhu et al. (2017)

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DOI: 10.1016/J.IM.2016.10.001

access: closed

type: Journal Article

metadata version: 2021-01-28

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Hui Zhu, Carol Xiaojuan Ou, W. J. A. M. van den Heuvel, Hongwei Liu:
Privacy calculus and its utility for personalization services in e-commerce: An analysis of consumer decision-making. Inf. Manag. 54(4): 427-437 (2017)

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