"No trespassing: exploring privacy boundaries in personalized advertisement ..."

Yu-Qian Zhu, Kritsapas Kanjanamekanant (2021)

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DOI: 10.1016/J.IM.2020.103314

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type: Journal Article

metadata version: 2021-03-05

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Yu-Qian Zhu, Kritsapas Kanjanamekanant:
No trespassing: exploring privacy boundaries in personalized advertisement and its effects on ad attitude and purchase intentions on social media. Inf. Manag. 58(2): 103314 (2021)

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