"The path to people's responses to native advertising in social media: A ..."

Yanwu Yang, Ting (Lisa) Gao (2021)

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DOI: 10.1016/J.IM.2021.103441

access: closed

type: Journal Article

metadata version: 2021-04-29

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Yanwu Yang, Ting (Lisa) Gao:
The path to people's responses to native advertising in social media: A perspective of self-presentational desire. Inf. Manag. 58(3): 103441 (2021)

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