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"How does scarcity promotion lead to impulse purchase in the online market? ..."
Yi Wu et al. (2021)
- Yi Wu, Liwei Xin, Dahui Li, Jie Yu
, Junpeng Guo:
How does scarcity promotion lead to impulse purchase in the online market? A field experiment. Inf. Manag. 58(1): 103283 (2021)
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