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"Customer participation in virtual brand communities: The self-construal ..."
Yonggui Wang, Shuang (Sara) Ma, Dahui Li (2015)
- Yonggui Wang
, Shuang (Sara) Ma, Dahui Li:
Customer participation in virtual brand communities: The self-construal perspective. Inf. Manag. 52(5): 577-587 (2015)
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