"Customer participation in virtual brand communities: The self-construal ..."

Yonggui Wang, Shuang (Sara) Ma, Dahui Li (2015)

Details and statistics

DOI: 10.1016/J.IM.2015.04.003

access: closed

type: Journal Article

metadata version: 2020-10-26

a service of  Schloss Dagstuhl - Leibniz Center for Informatics