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"Beyond likes and tweets: Consumer engagement behavior and movie box office ..."

Chong Oh et al. (2017)

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DOI: 10.1016/J.IM.2016.03.004

access: closed

type: Journal Article

metadata version: 2022-10-02

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Chong Oh, Yaman Roumani, Joseph K. Nwankpa, Han-fen Hu:
Beyond likes and tweets: Consumer engagement behavior and movie box office in social media. Inf. Manag. 54(1): 25-37 (2017)

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