"A diffusion planning mechanism for social marketing."

Yung-Ming Li, Cheng-Yang Lai, Lien-Fa Lin (2017)

> Home

Details and statistics

DOI: 10.1016/J.IM.2016.12.006

access: closed

type: Journal Article

metadata version: 2020-02-20

- view
  - electronic edition via DOI
  - unpaywalled version
  authority control:
- export record
  dblp key:
  - journals/iam/LiLL17
- ask others
- share record
  persistent URL:
  - https://dblp.org/rec/journals/iam/LiLL17
Yung-Ming Li, Cheng-Yang Lai, Lien-Fa Lin:
A diffusion planning mechanism for social marketing. Inf. Manag. 54(5): 638-650 (2017)

manage site settings

To protect your privacy, all features that rely on external API calls from your browser are turned off by default. You need to opt-in for them to become active. All settings here will be stored as cookies with your web browser. For more information see our F.A.Q.