"From comparison to purchasing: Effects of online behavior toward ..."

Shuixia Chen et al. (2024)

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DOI: 10.1016/J.IM.2024.103938

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type: Journal Article

metadata version: 2024-08-04

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Shuixia Chen, Eric W. T. Ngai, Fei Xiao, Zeshui Xu:
From comparison to purchasing: Effects of online behavior toward associated co-visited products on consumer purchase. Inf. Manag. 61(3): 103938 (2024)

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