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"The Missing Link: How Lack of Branding Can Drive to Failures in e-Business ..."
Adamantios Koumpis (2014)
- Adamantios Koumpis:
The Missing Link: How Lack of Branding Can Drive to Failures in e-Business and e-Commerce Ventures. Int. J. Adv. Corp. Learn. 7(2): 32-36 (2014)
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