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"Spielerisch lockt der Einzelhandel den Kunden - Einfluss von Belohnungen ..."

Alina Stein, Linda Eckardt, Susanne Robra-Bissantz (2017)

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DOI: 10.1365/S40702-017-0347-9

access: closed

type: Journal Article

metadata version: 2020-06-25

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Alina Stein, Linda Eckardt, Susanne Robra-Bissantz:
Spielerisch lockt der Einzelhandel den Kunden - Einfluss von Belohnungen auf die Kanalwahl. HMD Prax. Wirtsch. 54(5): 700-712 (2017)

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