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"Instagram influencer marketing: Perceived social media marketing ..."

Kian Yeik Koay, Chai Wen Teoh, Patrick Chin-Hooi Soh (2021)

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DOI: 10.5210/FM.V26I9.11598

access: open

type: Journal Article

metadata version: 2022-10-02

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  - journals/firstmonday/KoayTS21
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  - https://dblp.org/rec/journals/firstmonday/KoayTS21
Kian Yeik Koay, Chai Wen Teoh, Patrick Chin-Hooi Soh:
Instagram influencer marketing: Perceived social media marketing activities and online impulse buying. First Monday 26(9) (2021)

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