"A Multi-Sensory In-Store Virtual Reality Customer Journey for Retailing: A ..."

Michele Fiorentino et al. (2022)

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DOI: 10.3390/FI14120381

access: open

type: Journal Article

metadata version: 2023-01-31

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Michele Fiorentino, Marina Ricci, Alessandro Evangelista, Vito Modesto Manghisi, Antonio Emmanuele Uva:
A Multi-Sensory In-Store Virtual Reality Customer Journey for Retailing: A Field Study in a Furniture Flagship Store. Future Internet 14(12): 381 (2022)

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