"Manufacturer vs. KOL: a comparative study of decision-making in live ..."

Nian Zhang, Zheyu He, Jinyu Wu (2026)

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DOI: 10.1016/J.ESWA.2025.128875

access: closed

type: Journal Article

metadata version: 2025-08-09

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Nian Zhang, Zheyu He, Jinyu Wu:
Manufacturer vs. KOL: a comparative study of decision-making in live streaming e-commerce with consumers' anticipated regret. Expert Syst. Appl. 295: 128875 (2026)

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