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"CRM strategies for a small-sized online shopping mall based on association ..."

Beomsoo Shim, Keunho Choi, Yongmoo Suh (2012)

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DOI: 10.1016/J.ESWA.2012.01.080

access: closed

type: Journal Article

metadata version: 2017-05-26

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Beomsoo Shim, Keunho Choi, Yongmoo Suh:
CRM strategies for a small-sized online shopping mall based on association rules and sequential patterns. Expert Syst. Appl. 39(9): 7736-7742 (2012)

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