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"Segmenting online game customers - The perspective of experiential marketing."

Jyh-Jian Sheu, Yan-Hua Su, Ko-Tsung Chu (2009)

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DOI: 10.1016/J.ESWA.2008.10.039

access: closed

type: Journal Article

metadata version: 2017-05-26

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  - https://dblp.org/rec/journals/eswa/SheuSC09
Jyh-Jian Sheu, Yan-Hua Su, Ko-Tsung Chu:
Segmenting online game customers - The perspective of experiential marketing. Expert Syst. Appl. 36(4): 8487-8495 (2009)

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