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"Gaining insight to B2B relationships through new segmentation approaches: ..."

Matthew O'Brien et al. (2020)

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DOI: 10.1016/J.ESWA.2020.113767

access: closed

type: Journal Article

metadata version: 2020-12-31

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  dblp key:
  - journals/eswa/OBrienLCL20
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  persistent URL:
  - https://dblp.org/rec/journals/eswa/OBrienLCL20
Matthew O'Brien, Ying Liu, Hongyu Chen, Robert F. Lusch:
Gaining insight to B2B relationships through new segmentation approaches: Not all relationships are equal. Expert Syst. Appl. 161: 113767 (2020)

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