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"Predicting trust in online advertising with an SEM-artificial neural ..."

Lai-Ying Leong et al. (2020)

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DOI: 10.1016/J.ESWA.2020.113849

access: closed

type: Journal Article

metadata version: 2020-11-14

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Lai-Ying Leong, Teck-Soon Hew, Keng-Boon Ooi, Yogesh K. Dwivedi:
Predicting trust in online advertising with an SEM-artificial neural network approach. Expert Syst. Appl. 162: 113849 (2020)

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