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"Predicting trust in online advertising with an SEM-artificial neural ..."
Lai-Ying Leong et al. (2020)
- Lai-Ying Leong
, Teck-Soon Hew, Keng-Boon Ooi
, Yogesh K. Dwivedi
:
Predicting trust in online advertising with an SEM-artificial neural network approach. Expert Syst. Appl. 162: 113849 (2020)
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