"An empirical test to measure the effectiveness of online advertising in ..."

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DOI: 10.1016/J.ESWA.2011.05.093

access: closed

type: Withdrawn Item

metadata version: 2018-04-23

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(Withdrawn) An empirical test to measure the effectiveness of online advertising in online marketplaces using a hierarchical Bayes model. Expert Syst. Appl. 39(1): 117-128 (2012)

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