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"Churn management optimization with controllable marketing variables and ..."

Yong Seog Kim, Hyeseon Lee, John D. Johnson (2013)

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DOI: 10.1016/J.ESWA.2012.10.043

access: closed

type: Journal Article

metadata version: 2017-05-26

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Yong Seog Kim, Hyeseon Lee, John D. Johnson:
Churn management optimization with controllable marketing variables and associated management costs. Expert Syst. Appl. 40(6): 2198-2207 (2013)

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