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"Assigning discounts in a marketing campaign by using reinforcement ..."

Gabriel Gómez-Pérez et al. (2009)

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DOI: 10.1016/J.ESWA.2008.10.064

access: closed

type: Journal Article

metadata version: 2019-06-02

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  - journals/eswa/Gomez-PerezMSBPC09
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  - https://dblp.org/rec/journals/eswa/Gomez-PerezMSBPC09
Gabriel Gómez-Pérez, José David Martín-Guerrero, Emilio Soria-Olivas, Emili Balaguer-Ballester, Alberto Palomares, Nicolás Casariego:
Assigning discounts in a marketing campaign by using reinforcement learning and neural networks. Expert Syst. Appl. 36(4): 8022-8031 (2009)

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