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"Improving direct mail targeting through customer response modeling."
Kristof Coussement, Paul Harrigan, Dries F. Benoit (2015)
- Kristof Coussement
, Paul Harrigan
, Dries F. Benoit
:
Improving direct mail targeting through customer response modeling. Expert Syst. Appl. 42(22): 8403-8412 (2015)
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