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"Application of multidimensional scaling for marketing-mix modification: A ..."
Ji-eun Cha, Sooyoung Kim, Yeonhee Lee (2009)
- Ji-eun Cha, Sooyoung Kim, Yeonhee Lee:
Application of multidimensional scaling for marketing-mix modification: A case study on mobile phone category. Expert Syst. Appl. 36(3): 4884-4890 (2009)
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