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"Segmenting visitors of cultural events by motivation: A sequential ..."
Juan Gabriel Brida, Marta Disegna, Linda Osti (2012)
- Juan Gabriel Brida
, Marta Disegna
, Linda Osti:
Segmenting visitors of cultural events by motivation: A sequential non-linear clustering analysis of Italian Christmas Market visitors. Expert Syst. Appl. 39(13): 11349-11356 (2012)
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