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"Segmenting visitors of cultural events by motivation: A sequential ..."

Juan Gabriel Brida, Marta Disegna, Linda Osti (2012)

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DOI: 10.1016/J.ESWA.2012.03.041

access: closed

type: Journal Article

metadata version: 2019-06-02

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Juan Gabriel Brida, Marta Disegna, Linda Osti:
Segmenting visitors of cultural events by motivation: A sequential non-linear clustering analysis of Italian Christmas Market visitors. Expert Syst. Appl. 39(13): 11349-11356 (2012)

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