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"The effects of herding and word of mouth in a two-period advertising ..."
Xueping Zhen et al. (2019)
- Xueping Zhen
, Gangshu (George) Cai
, Reo Song
, Sungha Jang:
The effects of herding and word of mouth in a two-period advertising signaling model. Eur. J. Oper. Res. 275(1): 361-373 (2019)
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