"The influence of coupon duration on consumers' redemption behavior and ..."

Zelin Zhang et al. (2020)

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DOI: 10.1016/J.EJOR.2019.08.029

access: closed

type: Journal Article

metadata version: 2020-02-21

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Zelin Zhang, Minghui Ma, Peter T. L. Popkowski Leszczyc, Hejun Zhuang:
The influence of coupon duration on consumers' redemption behavior and brand profitability. Eur. J. Oper. Res. 281(1): 114-128 (2020)

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