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"The influence of coupon duration on consumers' redemption behavior and ..."
Zelin Zhang et al. (2020)
- Zelin Zhang, Minghui Ma, Peter T. L. Popkowski Leszczyc, Hejun Zhuang:
The influence of coupon duration on consumers' redemption behavior and brand profitability. Eur. J. Oper. Res. 281(1): 114-128 (2020)
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