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"Competitive pricing and product strategies in the presence of ..."

Ting Zhang, Tsan-Ming Choi, Tai Chiu Edwin Cheng (2024)

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DOI: 10.1016/J.EJOR.2023.06.023

access: open

type: Journal Article

metadata version: 2023-11-01

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Ting Zhang, Tsan-Ming Choi, Tai Chiu Edwin Cheng:
Competitive pricing and product strategies in the presence of consumers' social comparisons. Eur. J. Oper. Res. 312(2): 573-586 (2024)

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