"Cooperative advertising in a distribution channel with fairness concerns."

Jing Yang et al. (2013)

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DOI: 10.1016/J.EJOR.2012.12.011

access: closed

type: Journal Article

metadata version: 2020-02-21

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Jing Yang, Jinxing Xie, Xiaoxue Deng, Huachun Xiong:
Cooperative advertising in a distribution channel with fairness concerns. Eur. J. Oper. Res. 227(2): 401-407 (2013)

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