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"Bricks vs. clicks: Which is better for marketing remanufactured products?"

Wei Yan et al. (2015)

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DOI: 10.1016/J.EJOR.2014.10.023

access: closed

type: Journal Article

metadata version: 2020-02-21

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Wei Yan, Yu Xiong, Zhongkai Xiong, Nian Guo:
Bricks vs. clicks: Which is better for marketing remanufactured products? Eur. J. Oper. Res. 242(2): 434-444 (2015)

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