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"Optimal promotional mix and pricing when faced with uncertain product value."
Ruibing Wang, Qiao Wang, Wei-yu Kevin Chiang (2024)
- Ruibing Wang, Qiao Wang, Wei-yu Kevin Chiang:
Optimal promotional mix and pricing when faced with uncertain product value. Eur. J. Oper. Res. 313(2): 637-651 (2024)
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