"The effects of advertising, prices and distribution on market share ..."

Demetrios Vakratsas (2008)

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DOI: 10.1016/J.EJOR.2007.02.034

access: closed

type: Journal Article

metadata version: 2020-02-21

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Demetrios Vakratsas:
The effects of advertising, prices and distribution on market share volatility. Eur. J. Oper. Res. 187(1): 283-293 (2008)

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