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"Narrowcasting of wireless advertising in malls."

Arvind K. Tripathi, Suresh K. Nair (2007)

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DOI: 10.1016/J.EJOR.2006.09.068

access: closed

type: Journal Article

metadata version: 2020-02-21

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Arvind K. Tripathi, Suresh K. Nair:
Narrowcasting of wireless advertising in malls. Eur. J. Oper. Res. 182(3): 1023-1038 (2007)

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