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"Developing a measure of risk adjusted revenue (RAR) in credit cards ..."
Shweta Singh, B. P. S. Murthi, Erin Steffes (2013)
- Shweta Singh, B. P. S. Murthi, Erin Steffes:
Developing a measure of risk adjusted revenue (RAR) in credit cards market: Implications for customer relationship management. Eur. J. Oper. Res. 224(2): 425-434 (2013)
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