"Marketing-driven channel coordination with revenue-sharing contracts under ..."

Jiuh-Biing Sheu (2011)

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DOI: 10.1016/J.EJOR.2011.04.031

access: closed

type: Journal Article

metadata version: 2020-02-21

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Jiuh-Biing Sheu:
Marketing-driven channel coordination with revenue-sharing contracts under price promotion to end-customers. Eur. J. Oper. Res. 214(2): 246-255 (2011)

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