"MABS: Spreadsheet-based decision support for precision marketing."

Bert De Reyck, Zeger Degraeve (2006)

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DOI: 10.1016/J.EJOR.2005.01.009

access: closed

type: Journal Article

metadata version: 2020-06-15

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Bert De Reyck, Zeger Degraeve:
MABS: Spreadsheet-based decision support for precision marketing. Eur. J. Oper. Res. 171(3): 935-950 (2006)

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