"Quality effects in different advertising models - An impulse control approach."

Puduru V. Reddy, Stefan Wrzaczek, Georges Zaccour (2016)

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DOI: 10.1016/J.EJOR.2016.06.024

access: closed

type: Journal Article

metadata version: 2020-02-21

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Puduru V. Reddy, Stefan Wrzaczek, Georges Zaccour:
Quality effects in different advertising models - An impulse control approach. Eur. J. Oper. Res. 255(3): 984-995 (2016)

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