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"Autonomous and advertising-dependent 'word of mouth' under costly dynamic ..."
Fouad El Ouardighi et al. (2016)
- Fouad El Ouardighi
, Gustav Feichtinger, Dieter Grass, Richard F. Hartl
, Peter M. Kort
:
Autonomous and advertising-dependent 'word of mouth' under costly dynamic pricing. Eur. J. Oper. Res. 251(3): 860-872 (2016)
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