"On the generalizability of advertising pulsation monopoly results to an ..."

Hani I. Mesak (1999)

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DOI: 10.1016/S0377-2217(98)00242-2

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type: Journal Article

metadata version: 2020-02-21

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Hani I. Mesak:
On the generalizability of advertising pulsation monopoly results to an oligopoly. Eur. J. Oper. Res. 117(3): 429-449 (1999)

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