"Strategic upfront marketing channel integration as an entry barrier."

Kenji Matsui (2012)

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DOI: 10.1016/J.EJOR.2012.02.041

access: closed

type: Journal Article

metadata version: 2020-02-21

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Kenji Matsui:
Strategic upfront marketing channel integration as an entry barrier. Eur. J. Oper. Res. 220(3): 865-875 (2012)

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