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"Phase-type distribution of customer relationship with Markovian response ..."
Ming Ma, Zehui Li, Jinyuan Chen (2008)
- Ming Ma
, Zehui Li, Jinyuan Chen:
Phase-type distribution of customer relationship with Markovian response and marketing expenditure decision on the customer lifetime value. Eur. J. Oper. Res. 187(1): 313-326 (2008)

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