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"An MCDM model for media selection in the dual consumer/industrial market."

N. K. Kwak, Chang Won Lee, Ji Hee Kim (2005)

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DOI: 10.1016/J.EJOR.2004.02.016

access: closed

type: Journal Article

metadata version: 2020-02-21

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  - https://dblp.org/rec/journals/eor/KwakLK05
N. K. Kwak, Chang Won Lee, Ji Hee Kim:
An MCDM model for media selection in the dual consumer/industrial market. Eur. J. Oper. Res. 166(1): 255-265 (2005)

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