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"Analysis of the effectiveness of manufacturer-sponsored retailer gift ..."

Moutaz Khouja, Hari K. Rajagopalan, Jing Zhou (2013)

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DOI: 10.1016/J.EJOR.2013.04.012

access: closed

type: Journal Article

metadata version: 2020-02-21

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Moutaz Khouja, Hari K. Rajagopalan, Jing Zhou:
Analysis of the effectiveness of manufacturer-sponsored retailer gift cards in supply chains. Eur. J. Oper. Res. 230(2): 333-347 (2013)

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