"A survey of game-theoretic models of cooperative advertising."

Steffen Jørgensen, Georges Zaccour (2014)

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DOI: 10.1016/J.EJOR.2013.12.017

access: closed

type: Journal Article

metadata version: 2020-02-21

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Steffen Jørgensen, Georges Zaccour:
A survey of game-theoretic models of cooperative advertising. Eur. J. Oper. Res. 237(1): 1-14 (2014)

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