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"Dynamic cooperative advertising under manufacturer and retailer level ..."

Anshuman Chutani, Suresh P. Sethi (2018)

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DOI: 10.1016/J.EJOR.2018.02.027

access: closed

type: Journal Article

metadata version: 2020-02-21

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Anshuman Chutani, Suresh P. Sethi:
Dynamic cooperative advertising under manufacturer and retailer level competition. Eur. J. Oper. Res. 268(2): 635-652 (2018)

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