"How live-streaming commerce interacts with two-period pricing when selling ..."

Pingping Chen et al. (2025)

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DOI: 10.1016/J.EJOR.2025.05.042

access: closed

type: Journal Article

metadata version: 2025-09-11

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Pingping Chen, Lei Xie, Lu Dai, Zhuzhu Song:
How live-streaming commerce interacts with two-period pricing when selling to strategic customers. Eur. J. Oper. Res. 327(1): 148-161 (2025)

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