"Combining guaranteed and spot markets in display advertising: Selling ..."

Bowei Chen et al. (2020)

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DOI: 10.1016/J.EJOR.2019.07.067

access: closed

type: Journal Article

metadata version: 2025-01-19

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Bowei Chen, Jingmin Huang, Yufei Huang, Stefanos D. Kollias, Shigang Yue:
Combining guaranteed and spot markets in display advertising: Selling guaranteed page views with stochastic demand. Eur. J. Oper. Res. 280(3): 1144-1159 (2020)

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