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"'Buy n times, get one free' loyalty cards: Are they profitable for ..."

Amirhossein Bazargan, Salma Karray, Saeed Zolfaghari (2018)

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DOI: 10.1016/J.EJOR.2017.07.048

access: closed

type: Journal Article

metadata version: 2023-06-26

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Amirhossein Bazargan, Salma Karray, Saeed Zolfaghari:
'Buy n times, get one free' loyalty cards: Are they profitable for competing firms? A game theoretic analysis. Eur. J. Oper. Res. 265(2): 621-630 (2018)

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