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"A Comprehensive Framework for Measuring the Immediate Impact of TV ..."

Afra Arslan et al. (2024)

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DOI: 10.3390/E26020109

access: open

type: Journal Article

metadata version: 2024-05-31

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  - journals/entropy/ArslanTTBYAO24
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  - https://dblp.org/rec/journals/entropy/ArslanTTBYAO24
Afra Arslan, Koray Tecimer, Hacer Turgut, Ömür Bali, Tayfun Arda Yücel, Gülfem Isiklar Alptekin, Günce Keziban Orman:
A Comprehensive Framework for Measuring the Immediate Impact of TV Advertisements: TV-Impact. Entropy 26(2): 109 (2024)

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