"Utilitarian and Hedonic Values of Gamification and Their Influence on ..."

Yudhvir Singh, Ram Milan (2025)

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DOI: 10.1016/J.ENTCOM.2024.100868

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type: Journal Article

metadata version: 2024-09-08

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Yudhvir Singh, Ram Milan:
Utilitarian and Hedonic Values of Gamification and Their Influence on Brand Engagement, Loyalty, Trust and WoM. Entertain. Comput. 52: 100868 (2025)

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