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"Effects of search engine advertising on user clicks, conversions, and ..."

Patrick Winter, Paul Alpar (2020)

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DOI: 10.1007/S12525-019-00376-5

access: closed

type: Journal Article

metadata version: 2020-12-16

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  - journals/electronicmarkets/WinterA20
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  - https://dblp.org/rec/journals/electronicmarkets/WinterA20
Patrick Winter, Paul Alpar:
Effects of search engine advertising on user clicks, conversions, and basket choice. Electron. Mark. 30(4): 837-862 (2020)

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